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Bumble
You would never be caught dead applying for a mysterious tropical dating show. But… it couldn’t hurt to check it out.. right? Wrong! Save yourself the hassle and download Bumble before things get messy.
Bailey Polsin - Producer
Bryn Donovan - Copywriter
Natalie Aue & Samara Link - Art Directors
Activation:
Commercial and interview footage linked below
Casting Call
Using Adobe Illustrator, I created this fake casting call. The graphic would advertise the fictitious "Last Resort" dating show, but link to a Bumble advertisement. Ideally this image would be posted through advertisements on Instagram, Twitter, or other social media sites.
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