Fashion & Arts Communications Campaign

Pucci's Vintage Dream

This presentation was created at the end of my Spring 2025 semester in Florence, Italy. My team partners (Abby Meinert, Emma Proulx, and Kate Miller) and I were tasked with creating a comprehensive advertising campaign for a local Italian or luxury retail brand for our Fashion and Arts Communications class. Our overall objective for the Pucci brand was to target Gen. Z women interested in reviving the nostalgic past that they have yet to experience in real time, thus, "Pucci's Vintage Dream". Pucci, Known for its bold patterns and vibrant colors especially drew our attention.