Le Labo Fragrances

 
This presentation was created out of enjoyment, and with a passion for the creative endeavors in the fashion & fragrance industry. Ultimately, the creative outcome commands user's nostalgia for positive moments, as well as playing into their outfit/retail centered desires. This faux creative brief includes the brand objective, target audience, visual inspiration, brand messaging, creative solutions, and metric goals. The creative brief also incorporates the campaign's visual deliverables: 5 separate social media advertisements. 

Activation: exclusive release party, pop-up shop, and styling event in NYC with Le Labo ambassadors/workers curating an outfit, paired with a newly released
fragrance for customers based on their "energy".