Le Labo Fragrances

Campaign goal: Increase Le Labo fragrance sales by at least 20% in 6 months, and

create a longstanding consumer relationship with our target audience.

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This presentation was created out of enjoyment, and with a passion for the creative endeavors in the fashion & fragrance industry. This faux creative brief includes the brand objective, target audience, visual inspiration, brand messaging, creative solutions, and metric goals.